Purple History: It was here that Deep Purple's
managers set up their offices.
The Details: When Deep
Purple began to take off, their managers sought a new office,
and as they had both had offices in the street (Edwards running
a wholesale clothing company, Coletta an advertising agency),
settled on 25 Newman Street in the early seventies. This also
became the office of Purple Records. Most band meetings were held
here, and press interviews and photo calls were also often given
here (including for example the announcement of Glenn Hughes joining
the entire building was used, with reception on the ground floor.
After the split in 1976 the building housed Oyster Records for
a time. Eventually Tony Edwards moved out to set up Safari Records
elsewhere, while John Coletta stayed and established Seabreeze,
who managed Whitesnake.
Today: The street is
mainly occupied by media related companies, and when this picture
was taken in 2004, the ground floor was a digital printing outlet,
the offices above occupied by a financial company.
Getting there: Newman Street
is the third right turn off Oxford Street if you approach from
Tottenham Court Road tube station.